Lifecycle Marketing & Revenue Activation Specialist (Email Marketing) Location: Remote Engagement Type: Contract / Full-Time, for the first 3 months, and part-time 20 - 25 hours per week, 4 - 12 months Reports To: SVP of Digital About the Role A boutique digital commerce agency is leading a comprehensive Lifecycle Marketing, Automation & Monetization program for a leading medical device manufacturer focused on driving measurable direct-to-patient ecommerce revenue growth. We are seeking a Lifecycle Marketing & Revenue Activation Specialist to own lifecycle strategy execution, journey deployment, revenue optimization, and automation performance across HubSpot and connected digital platforms. This role is revenue-focused and execution-driven. You will build, activate, test, and optimize lifecycle programs that increase accessory attach rates, post-purchase monetization, installed-base reactivation, and long-term retention, while reducing reliance on batch promotional sends. You will work alongside a Marketing Systems Consultant who defines the Salesforce–HubSpot data architecture. Your responsibility is to translate that foundation into scalable, revenue-generating lifecycle programs. Program Context The broader Lifecycle Marketing initiative includes: Marketing automation foundation repair Salesforce–HubSpot lifecycle intelligence activation Product- and ownership-level segmentation Ecommerce-first monetization journeys Post-purchase lifecycle orchestration Installed-base reactivation Ongoing lifecycle performance optimization Key Responsibilities 1. Lifecycle Strategy & Journey Architecture Translate the lifecycle intelligence framework into executable HubSpot journeys Define lifecycle stage activation logic Design trigger logic in Hubspot based on large data sets Product ownership Purchase recency Eligibility Behavioral signals Inactivity windows Prioritize ecommerce-first CTAs and digital conversion paths Implement suppression and eligibility logic Define ecommerce event-based triggers including: Product page views Pricing page visits Financing page engagement FAQ and warranty interaction Translate ecommerce objects (order, SKU, device type, device sku, accessory category) into segmentation logic Design monetization loops (not linear journeys) including: Net-new acquisition Post-purchase expansion Installed-base upgrade cycles Replenishment programs 2. Campaign & Automation Deployment Build and deploy automated lifecycle journeys in HubSpot for 4 key product devices with their respective accessories and parts to increase customer lifetime value Redesign Welcome, Closed/Lost, and Accessory Nurture sequences Deploy post-purchase monetization sequences e.g Launch Day 0–7 and Day 0–30, and device-specific accessory bundling logic post-purchase monetization flows Deploy 30+ day installed-base engagement programs Implement replenishment-based triggers, consumable replacement campaigns Reactivation programs: purchase age, inactivity windows, upgrade eligibility Implement segmentation-based suppression logic Build ecommerce-triggered workflows including: Abandoned cart escalation sequences Browse abandonment sequences High-value cart sales alerts 3. Segmentation Activation & Personalization Working from the architecture defined by the Marketing Systems Consultant: Activate product-level and unit-level personalization based on previous purchase history (device, accessory, and upgrade eligibility) Build dynamic content modules in HubSpot Implement consent-aware segmentation Align personalization logic with ecommerce merchandising strategy Support cross-sell, upsell, warranty, reorder, and upgrade flows 4. Monetization Optimization Operationalize propensity-based activation triggers such as: Customers purchasing a battery within 90 days → predicted accessory expansion Repeated high-intent product views → upgrade candidate Shift from batch promotions to lifecycle-driven revenue activation by migrating to behavioral triggers, andbuilding purchase-window flows Standardize ecommerce-first CTAs and incentive logic Reduce reliance on phone-based conversions Optimize accessory attach timing Identify installed-base revenue gaps KPIs include lift in: Accessory attach rate Post-purchase conversion Reorder frequency Ecommerce revenue contribution 5. Testing & Performance Optimization Establish lifecycle A/B testing roadmap Test subject lines, cadence, offer structure, and creative fatigue Monitor deliverability and sender health Build KPI dashboards tied to revenue outcomes 6. Cross-Functional Collaboration Partner closely with: Marketing Systems Consultant Salesforce Admin / IT Ecommerce team Paid Media team Designer Copywriter Data Scientist You will define data requirements, guide segmentation inputs, and ensure lifecycle journeys align with acquisition and digital UX strategies. Ideal Candidate Profile This role requires both strategic thinking and hands-on HubSpot execution. Required Experience 5–7+ years lifecycle marketing & marketing automation Advanced HubSpot workflow build experience Practical Salesforce–HubSpot integration experience 5 years Ecommerce lifecycle monetization experience Installed-base monetization strategy experience Strong revenue orientation (beyond engagement metrics) Healthcare or regulated industry experience preferred Strong data analysis skills Fluent in English Core Competencies You must be able to: Design and build complex automation workflows Think in lifecycle monetization, not campaign marketing Operate within consent and compliance constraints Translate architectural guidance into executable programs Own revenue impact and performance metrics What This Role Is Execution-focused Revenue-accountable HubSpot-operational Monetization-driven Data-informed and optimization-oriented What This Role Is Not This role does not: Write copy Design creative Perform deep historical data analysis Own data science modeling The agency provides copywriting, creative design, and analytics resources. The Lifecycle Marketing & Revenue Activation Specialist defines requirements, orchestrates workflows, activates automation, and owns performance execution.