HubSpot: Customer Email Deliverability and Engagement
UpworkBRNot specifiedexpertScore: 36
CRM AutomationMarketing Automation StrategyMarketing Automation AuditMarketing Operations & WorkflowEmail DeliverabilityHubSpotEmail MarketingMarketing OperationsRevOps
We are a workforce analytics and productivity SaaS company that helps remote and distributed teams improve focus, accountability, and performance.
I’d like to request a quote for the scope of work outlined below, focused on expanding our reachable database while improving engagement quality and governance across marketing contacts.
Goal
Expand our reachable database with an accurate customer and user base.
Scope of Work
Marketing Contacts Governance: Define eligibility criteria for tagging records as Marketing vs. Non-Marketing Contacts. Technical audit of existing automation workflows
Technical Infrastructure Audit
- Domain branding and sub-domain consistency review
- DNS validation (SPF, DKIM, DMARC) related to HubSpot
Engagement Scope
- Root cause analysis of low engagement / graymail
- Win-back strategy for “limbo” contacts prior to suppression or removal
Contact Volume Governance & Frequency Control
- Automated guardrails to limit marketing touches windows to reduce fatigue and unsubscribes
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