Upwork ($UPWK) is the world’s work marketplace. We serve everyone from one-person startups to over 30% of the Fortune 100 with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential. Last year, more than $3.8 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers. This is an engagement through Upwork’s Hybrid Workforce Solutions (HWS) Team. Our Hybrid Workforce Solutions Team is a global group of professionals that support Upwork’s business. Our HWS team members are located all over the world. We are looking for a Lifecycle Marketing Specialist to support the growth and optimization of our lifecycle programs. In this role, you will help design, test, implement, and measure multi-channel campaigns that drive engagement, conversion, and retention. You will support the execution of high-impact lifecycle initiatives, and turn insights into meaningful optimizations and enhancements. This is an exciting opportunity to deepen your lifecycle expertise, contribute to measurable business outcomes, and help evolve how we engage customers across their journey. Responsibilities Support execution of lifecycle marketing campaigns across email, in-product messaging, and related channels, ensuring timely delivery and measurable performance against engagement and conversion goals. Support testing and optimization efforts by analyzing results and translating findings into actionable recommendations to improve engagement and retention. Support demand generation initiatives by building and optimizing nurture sequences aligned to campaign goals and audience segmentation strategies. Implement campaigns within Braze, ensuring audience accuracy, personalization logic, and quality assurance prior to launch. Maintain and update lifecycle documentation, campaign briefs, and process guidelines; participate in periodic audits to ensure accuracy, compliance, and operational excellence. Monitor campaign performance dashboards, proactively identify trends or anomalies, and recommend optimizations that improve efficiency and customer experience. What it takes to catch our eye Demonstrated experience executing lifecycle or CRM campaigns, with hands-on expertise in Braze or a similar marketing automation platform. Comfort using data to inform decisions, including running experiments, interpreting results, and translating insights into next steps. Experience building nurture sequences in support of demand generation, activation, or retention initiatives. Capable-level AI proficiency, including using AI tools to draft and refine campaign copy, summarize performance insights, or accelerate testing plans while validating outputs for accuracy and relevance . Clear written and cross-functional communication skills, with a proactive and growth-oriented approach to learning and continuous improvement. Team-oriented mindset with the ability to balance independent ownership of projects while staying closely aligned with cross-functional partners. Upwork is proudly committed to fostering a diverse and inclusive workforce. We never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Additionally, a criminal background check may be run on a candidate after a conditional offer to perform your services for Upwork is made. Qualified applicants with arrest or conviction records will be considered in accordance with applicable law, including the California Fair Chance Act and local Fair Chance ordinances.