Graphic Designer for Conversion-Focused Ad Creatives (Spanish Startup – Real Estate / Mobility)

UpworkESNot specifiedintermediateScore: 44
Graphic DesignSocial Media ImageryInstagramBanner Ad Design
About Us ClaroPark is a Spanish startup based in Madrid that helps private parking space owners rent out their unused parking spots easily. https://claropark.com/es We currently have: • 1000+ registered users • 300+ parking spaces listed • Growing daily in Madrid & Barcelona Our goal is to scale across Spain and Europe. We are looking for a designer to create high-converting static ad creatives focused on parking owners in Spain. This is NOT about pretty graphics. This is about conversion. Mission Create 20 static ad creatives designed to convince parking owners in Spain to list their parking space for free on ClaroPark. Our UGC videos convert very well. Our statics do not. Your job is to design statics that feel real, trustworthy, and local. Target Audience Parking space owners in Spain Age 35–70 Cities: Madrid & Barcelona They are not tech-savvy startup users. They need trust and clarity. Language All creatives must be in Spanish. Creative Angles to Design (4 creatives per angle) Money Angle Example ideas: ( we are very open to your creativity and ideas) • “Tu plaza vacía = 120€/mes perdidos” • Earnings calculator style creative • Realistic owner testimonial quote • Before/after income example Trust Angle Use real ClaroPark stats: • 1000+ usuarios • 300+ plazas publicadas • Map of Madrid with activity Ease Angle Show simplicity: • “Publica tu plaza en 2 minutos” • 3-step graphic • Real UI screenshot mockup • WhatsApp automation example Local Angle Hyper-local creatives: • “Vecinos de Chamberí ya alquilan su plaza” • “Propietarios en Salamanca ganando ingresos extra” • Madrid neighborhood references Problem / Loss Angle • “Tu plaza vacía te cuesta dinero” • “Mientras tu plaza está vacía, otros ganan 100€/mes” Design Style Requirements • Blue & white ClaroPark branding • Clean minimalist layout • Modern sans-serif font • Realistic Spain-based imagery • NO cheesy stock photos • NO fully AI-generated unrealistic images • NO corporate clipart We prefer: • Realistic parking garages in Spain • Real buildings in Madrid • Real-looking testimonials • Natural photography You must show examples of similar work. Important These creatives must look like: Real success stories Local proof Real money being earned NOT like generic startup ads. Deliverables • 10-20 static creatives (1:1 and 4:5 formats) • Canva editable files • PNG exports • Organized by angle Optional bonus: • Suggestions on which creatives to test first Application Requirements Please include: Portfolio with similar ad creatives 2 example concepts for ClaroPark (sketch or draft ok) Confirmation you understand the Spanish market Confirmation you will use realistic imagery Applications without examples will not be considered. Timeline 1–2 weeks delivery. About You You have experience creating Facebook/Instagram ad creatives that convert. Experience with real estate, marketplaces, or local services is a plus. We are a fast-growing startup and may continue working long-term if results are strong. We hope hearing from you!
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Spent: $20,443.36Rating: 5.0Verified