Graphic Designer for Conversion-Focused Ad Creatives (Spanish Startup – Real Estate / Mobility)
UpworkESNot specifiedintermediateScore: 44
Graphic DesignSocial Media ImageryInstagramBanner Ad Design
About Us
ClaroPark is a Spanish startup based in Madrid that helps private parking space owners rent out their unused parking spots easily.
https://claropark.com/es
We currently have:
• 1000+ registered users
• 300+ parking spaces listed
• Growing daily in Madrid & Barcelona
Our goal is to scale across Spain and Europe.
We are looking for a designer to create high-converting static ad creatives focused on parking owners in Spain.
This is NOT about pretty graphics.
This is about conversion.
Mission
Create 20 static ad creatives designed to convince parking owners in Spain to list their parking space for free on ClaroPark.
Our UGC videos convert very well.
Our statics do not.
Your job is to design statics that feel real, trustworthy, and local.
Target Audience
Parking space owners in Spain
Age 35–70
Cities: Madrid & Barcelona
They are not tech-savvy startup users.
They need trust and clarity.
Language
All creatives must be in Spanish.
Creative Angles to Design (4 creatives per angle)
Money Angle
Example ideas: ( we are very open to your creativity and ideas)
• “Tu plaza vacía = 120€/mes perdidos”
• Earnings calculator style creative
• Realistic owner testimonial quote
• Before/after income example
Trust Angle
Use real ClaroPark stats:
• 1000+ usuarios
• 300+ plazas publicadas
• Map of Madrid with activity
Ease Angle
Show simplicity:
• “Publica tu plaza en 2 minutos”
• 3-step graphic
• Real UI screenshot mockup
• WhatsApp automation example
Local Angle
Hyper-local creatives:
• “Vecinos de Chamberí ya alquilan su plaza”
• “Propietarios en Salamanca ganando ingresos extra”
• Madrid neighborhood references
Problem / Loss Angle
• “Tu plaza vacía te cuesta dinero”
• “Mientras tu plaza está vacía, otros ganan 100€/mes”
Design Style Requirements
• Blue & white ClaroPark branding
• Clean minimalist layout
• Modern sans-serif font
• Realistic Spain-based imagery
• NO cheesy stock photos
• NO fully AI-generated unrealistic images
• NO corporate clipart
We prefer:
• Realistic parking garages in Spain
• Real buildings in Madrid
• Real-looking testimonials
• Natural photography
You must show examples of similar work.
Important
These creatives must look like:
Real success stories
Local proof
Real money being earned
NOT like generic startup ads.
Deliverables
• 10-20 static creatives (1:1 and 4:5 formats)
• Canva editable files
• PNG exports
• Organized by angle
Optional bonus:
• Suggestions on which creatives to test first
Application Requirements
Please include:
Portfolio with similar ad creatives
2 example concepts for ClaroPark (sketch or draft ok)
Confirmation you understand the Spanish market
Confirmation you will use realistic imagery
Applications without examples will not be considered.
Timeline
1–2 weeks delivery.
About You
You have experience creating Facebook/Instagram ad creatives that convert.
Experience with real estate, marketplaces, or local services is a plus.
We are a fast-growing startup and may continue working long-term if results are strong.
We hope hearing from you!
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