AI Search Optimization Specialist for Local Childcare Services
UpworkGBNot specifiedintermediateScore: 32
Search Engine OptimizationSEO Keyword ResearchLead Generation
We are a marketing and education company specialising in early childhood and childcare businesses. We support centres with growth strategies including webinars, marketing, and local SEO.
We are now expanding into AI Search Optimization (also known as Generative Engine Optimization – GEO) and are looking for a specialist to help our clients rank and appear in:
ChatGPT answers
Perplexity results
Google AI Overviews
Gemini
Other AI-driven search platforms
Our clients are local childcare and early learning centres across Australia.
🎯 Objectives
We want to:
Increase brand mentions in AI-generated answers
Improve visibility for queries like:
“Best childcare in [suburb]”
“Top daycare near me”
“Affordable early learning centre in [city]”
Improve structured content so AI systems cite our clients
Develop a repeatable framework we can roll out across multiple centres
🔎 What We’re Looking For
Proven experience in at least some of:
Generative Engine Optimization (GEO)
AI citation strategies
Structured data implementation
Entity-based SEO
Digital PR for authority building
Content architecture for LLM visibility
Knowledge panel / brand entity strengthening
AI search monitoring tools
You should understand how platforms like:
ChatGPT
Perplexity AI
Google Gemini
Source and synthesize content.
📦 Scope of Initial Project
Audit 1 childcare website for AI visibility
Identify gaps in entity presence & authority signals
Recommend:
Structured content improvements
Schema strategies
Citation building strategy
Digital PR opportunities
Create a documented AI ranking framework we can scale
This may turn into an ongoing retainer role.
✅ Please Include in Your Proposal
Examples of AI search visibility work you’ve done
Specific tactics you’ve used to influence AI-generated answers
Tools you use to monitor AI citations
Your view on how AI search differs from traditional SEO
Estimated timeline to see early movement
💡 Ideal Experience
Local SEO background
Entity SEO
Digital PR
Experience in service-based industries
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