Instagram DM Funnel Builder (ManyChat Required)- Author Brand
UpworkUSNot specifiedintermediateScore: 61
ManyChatMarketing AutomationKlaviyoInstagram MarketingEmail MarketingLead GenerationSales Funnel
Title: Instagram DM Funnel Builder (ManyChat Required) – Author Brand
Overview
I’m an author building a thought-leadership brand focused on critical thinking and personal growth. My book has just launched, and we are building a lean acquisition engine to grow our email list and convert followers into readers.
We already have a retention/email specialist managing Klaviyo flows.
Now we need someone to build and optimize the Instagram → DM → Email capture system.
This is a hands-on execution role focused on building a working funnel — not strategy decks.
🔹 Phase 1 (60–90 Days): Instagram Only
Your focus will be building:
Instagram → ManyChat DM Automation → Email Capture → Klaviyo Integration
Responsibilities
Build Instagram comment-trigger DM flows (e.g., “Comment CHAPTER” → automated DM sequence)
Design and implement DM nurture sequences
Connect ManyChat to Klaviyo with proper tagging and segmentation
Ensure seamless lead magnet delivery
Implement basic tracking (subscriber source tracking, UTMs if needed)
Optimize follower → email conversion rate
Coordinate clean handoff into existing Klaviyo flows
Goal:
Create a measurable, working Instagram acquisition funnel.
🔹 Phase 2 (Conditional Expansion)
If Phase 1 performs well, scope may expand to:
Refining conversion performance
Scaling the funnel
Replicating mechanics on additional platforms
Improving cross-platform lead capture structure
Expansion is performance-based.
🔒 Requirements
Required:
Proven experience building Instagram DM automation funnels using ManyChat
Experience connecting DM capture to Klaviyo (or similar ESP)
Ability to show previous IG comment-trigger → email funnel builds
Important:
We are not using GoHighLevel for this project. Experience primarily in GHL without native ManyChat/IG automation experience is not a fit.
❌ What We Are NOT Looking For
A generic social media manager who schedules posts
A branding consultant
A pure copywriter with no automation experience
An ecommerce retention-only specialist (that role is already filled)
Someone learning ManyChat for the first time
A strategist who delivers slides but does not build
This is a build-and-optimize role.
Ideal Candidate
Has built DM automation funnels for creators, authors, or info brands
Understands conversion psychology
Thinks in terms of funnel flow and performance
Comfortable working lean and moving quickly
Can execute without heavy supervision
Engagement Details
15–20 hours/week
60–90 day initial contract
Clear milestones and deliverables
Potential extension based on performance
To Apply
Please include:
A brief description of an Instagram DM automation funnel you built
Tools used
Conversion results (if available)
A short explanation of why you're a fit for an author-based brand
Applications without direct IG DM automation experience will not be considered.
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