We are a premium medical aesthetics clinic looking for an experienced marketing specialist to help improve the performance of our email campaigns and client communications. Our current emails have strong open rates (≈40%), but low conversion to bookings. We are looking for someone who understands conversion psychology in the aesthetics space and can help us refine both messaging and visual presentation to drive measurable results. This role is not for beginners or general marketers. You must have prior experience working with medical aesthetics, cosmetic clinics, dermatology, plastic surgery, or luxury beauty brands. We are not a discount-based clinic. Our positioning is premium, results-driven, and medically focused, so the tone and strategy must reflect that level of brand positioning. Scope of Work: • Review existing email campaigns and identify conversion gaps • Improve email copywriting to increase bookings and inquiries • Improve design layout for clarity, hierarchy, and calls-to-action • Help develop a repeatable campaign framework we can continue using internally • Provide guidance on subject lines, offer positioning, and timing strategy • Assist with campaign structure for promotions, education, and client retention • Optimize for mobile readability and conversion behavior • Potentially support landing page messaging in the future We are also looking for someone willing to explain their reasoning and teach our team the strategy so we can implement improvements long term. Ideal Candidate: • Proven experience in medical aesthetics / cosmetic / luxury beauty marketing • Strong copywriting skills focused on conversion, not just education • Strong visual design sense for emails and digital campaigns • Understanding of client psychology in elective aesthetic treatments • Experience improving conversion rates (not just open rates) • Ability to balance luxury positioning with clear calls to action • Experience with platforms like Constant Contact, Mailchimp, Klaviyo, or similar Important: Please include examples of: Email campaigns you created for aesthetic or beauty brands Before-and-after performance results (if available) Your approach to improving conversion when open rates are already high Applications without relevant industry examples will not be considered. Project Type: Initial project with potential for ongoing collaboration if results are strong. We are looking for someone thoughtful, strategic, and detail-oriented who understands both branding and revenue growth. Please apply only through upwork.