Our primary goals are: • Rank #1 organically for high-intent plumbing keywords • Increase inbound phone calls • Increase form submissions • Increase overall website conversion rate • Dominate Google Maps (local pack rankings) • Capture more leads via live chat This is not basic SEO. We are looking for a strategist who understands how to combine: • Local SEO • Technical SEO • Content strategy • Authority building • Conversion optimisation • Lead capture systems • Tracking & automation ⸻ Scope of Work You will be responsible for: 1. SEO & Ranking Strategy       •     Full technical SEO audit and fixes       •     Keyword research focused on high-intent buyer keywords       •     Create / optimise service pages       •     Create high-quality suburb/location pages       •     Internal linking strategy       •     Schema markup implementation       •     Improve page speed (mobile first)       •     Optimise meta titles, descriptions, headings       •     Google Business Profile optimisation       •     Backlink strategy development ⸻ 2. Conversion Rate Optimisation (CRO) We want someone who understands how to turn traffic into leads. Tasks include:       •     Improve homepage above-the-fold messaging       •     Add stronger calls-to-action       •     Improve forms for higher submission rates       •     Add trust signals (reviews, badges, guarantees)       •     Improve mobile UX ⸻ 3. Live Chat & Lead Capture System (Important) We require implementation of a live chat system that: • Captures name, email, and phone number before conversation • Stores all customer details securely • Sends instant notification to our team • Integrates with email or CRM • Includes automated email responder confirmation to the customer • Allows automated follow-up sequences • Tracks chat conversions in Google Analytics The chat must:       •     Be mobile friendly       •     Load fast       •     Not slow down the website       •     Be conversion-focused, not just a chat widget You should recommend the best platform (e.g., chat software suitable for service businesses) and handle setup + integration. ⸻ Required Experience • Proven results ranking local service businesses • Case studies showing ranking improvements • Experience in plumbing or trade SEO preferred • Experience ranking in competitive metro areas • Strong understanding of CRO for service businesses • Experience implementing live chat + lead automation systems We care about leads and revenue — not just traffic. ⸻ How To Apply Please include:       1.    Plumbing or trade websites you have ranked       2.    Before/after ranking data       3.    Your strategy to rank a Sydney plumbing company       4.    How you improve conversion rates       5.    What live chat system you recommend and why       6.    Tools you use (Ahrefs, SEMrush, etc.) Applications without proof of measurable results will not be considered. ⸻ Engagement We prefer a long-term partnership. Initial 90-day execution plan required, followed by ongoing optimisation. ⸻ Success Metrics • Top 3 rankings for primary service keywords • Increased organic traffic • Increased phone calls • Increased form submissions • Increased chat-generated leads • Improved overall conversion rate We are serious about dominating our market and want someone who treats this like a growth partnership. If you are confident you can help us achieve this — apply now.