Cold Caller / Appointment Setter – Digital Marketing Agency (Home Services Niche)
UpworkUSNot specifiedintermediateScore: 32
Cold CallingLead GenerationOutbound Sales
We're a digital marketing agency serving the contractors that helps home service contractors (roofing, HVAC, plumbing, electrical, and more) stop renting leads and start owning their market. We build done-for-you websites, review automation systems, and full lead generation infrastructure for contractors across the US.
We're looking for a sharp, confident cold caller to help us book 15-minute discovery calls with contractors who are ready to grow. This starts as a paid test of 200 calls — if results are strong, this becomes a long-term ongoing role.
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## What You'll Be Doing
- Cold calling US-based home service contractors (roofing, HVAC, plumbing, electrical, windows, etc.)
- Pitching our free done-for-you website offer as the entry point to a conversation
- Qualifying prospects and scheduling them for a 15-minute call via our online calendar
- Collecting and accurately entering basic contact information (name, business name, phone, email) into our CRM
- Following a provided script while sounding natural and conversational — not robotic
- Handling common objections with confidence
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## What We're Looking For
Required:
- Proven experience cold calling for a digital marketing agency
- Comfortable speaking with small business owners (not gatekeepers or corporate buyers)
- Strong spoken English — clear, confident, and persuasive
- Reliable phone/dialer setup with the ability to provide call recordings for every call
- Organized and detail-oriented when entering prospect data
- Ability to hit a consistent daily call volume
Nice to Have:
- Experience calling into the home services industry (roofing, HVAC, plumbing, electrical, etc.)
- Familiarity with selling free offers or lead generation services
- Experience booking calls into tools like GoHighLevel, Calendly, or similar calendar systems
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## The Test Project
- Volume: 200 outbound calls
- Goal: Book qualified 15-minute discovery calls onto our calendar
- Deliverables:
- Call recordings for every call made (if possible)
- Completed prospect data (name, business, phone, email) entered into our system
- Calendar bookings confirmed for interested prospects
- Success metric: Appointments booked at a competitive conversion rate
- Path forward: Strong performers will be offered a long-term contract with consistent weekly call volume
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## How to Apply
To be considered, please include the following in your proposal:
1. A brief description of your cold calling experience, specifically with digital marketing agencies
2. Any experience you have calling home service businesses
3. Your dialer setup and how you provide call recordings
4. Your rate per hour or per appointment booked (please specify which you prefer)
5. A short voice sample or Loom video introducing yourself (strongly preferred — this is a phone role)
6. Your rate per day and how many calls can you make per day (100 or 200)?
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