GoHighLevel AI Chatbot + Pre-Qualification Funnel Builder
UpworkUSNot specifiedexpertScore: 57
Chatbot DevelopmentLead GenerationEmail MarketingMarketing StrategyFacebookMarketing AutomationArtificial Intelligence
Overview
I need a GoHighLevel (GHL) specialist/developer to build an AI-powered chat flow inside GoHighLevel that will:
Chat with inbound leads
pre-qualify them using a structured question flow
tag/score leads based on answers
route them to the next step (book call / request more info / human handoff)
This is NOT “build a bot from scratch.” It’s build using GHL architecture and native tools as much as possible (Workflows, Conversations, AI tools, custom values, tags, pipelines, calendars, forms/surveys, etc.).
Scope of Work
Phase 1 — Analyze Current Manual Conversations
Review my current manual chat logs (I will provide exports/screenshots).
Identify:
top lead intents/questions
best-performing responses
where leads drop off
what data we must collect (qualification fields)
Deliverable: Conversation structure + recommended qualification fields
Phase 2 — Design the GHL Qualification Funnel
Build a structured flow inside GHL:
Conversation entry points (webchat / SMS / WhatsApp if available / IG if connected)
AI greeting + intent detection (where possible)
A step-by-step qualification sequence
Branching logic:
Qualified → booking link + reminders
Not qualified → nurture + collect missing info
High intent / urgent → notify human + assign conversation
Lead outcome rules:
tags (Qualified / Not Qualified / Needs Follow-Up / Hot Lead)
pipeline stage movement
tasks for sales team
custom fields updated from answers
Deliverable: Flowchart + workflow map + exact question script
Phase 3 — Build & Implement in GoHighLevel
Inside GHL:
Create/modify:
Workflows (triggers, if/else, wait steps, AI steps)
Conversation logic + templates
Custom fields + tags + scoring
Pipelines/stages
Calendar booking flow (if qualified)
Notifications + assignment rules
QA testing:
test cases for different lead types
edge cases (no response, vague answers, wrong intent, spam)
Deliverable: Working GHL AI chat qualification system (MVP) + testing checklist
Phase 4 — Optimization & Reporting
Track:
completion rate of qualification
booking rate
most common objections/questions
drop-off points
Recommend weekly improvements.
Deliverable: simple reporting view + optimization plan
Requirements
Strong hands-on experience with GoHighLevel Workflows + Conversations
Experience implementing AI steps / AI chat logic in GHL (or practical alternatives)
CRM structure knowledge:
custom fields, tags, pipelines, opportunities, assignments
Can document everything cleanly (so I can maintain it)
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Spent: $526,850.02Rating: 4.5Verified