***PLEASE DO NOT CALL US DIRECTLY AT OUR OFFICE NUMBER. THAT WILL LEAD TO AUTOMATIC DENIAL. THAT NEGATIVELY AFFECT OUR RESOURCES ANSWERING THOSE INQUIRIES & ADDITIONAL CALL VOLUME. ALL INQUIRIES THROUGH UPWORK ONLY. *** About Us We are The Functional MDs, a physician-led functional medicine practice based in the U.S., focused on high-level, personalized care. Our brand includes: • A medical practice (functionalMDs.com) • A growing physician personal brand • Educational content, blogs, and digital funnels We are looking for one dedicated freelancer (not an agency) to work directly with me on an ongoing basis to grow and manage our digital ecosystem. Who We’re Looking For This role is ideal for a highly organized, tech-savvy digital generalist who can execute across multiple areas - automation, SEO, content coordination, funnels, and light social engagement. ❌ Not looking for an agency ❌ Not looking for someone managing 20 clients ✅ Looking for one reliable freelancer who wants a long-term relationship Core Responsibilities 1. GoHighLevel + Website Automation • Build and manage GoHighLevel automations • Integrate Webflow website with: • Forms • Chatbots • Funnels • Email / SMS automations • Optimize lead flow from website → CRM → follow-up sequences 2. SEO & Blog Oversight • Manage and optimize SEO strategy for blog content • Coordinate blog publishing (you don’t have to write everything, but you must understand SEO deeply) • On-page SEO, keyword strategy, internal linking • Improve organic traffic and visibility over time 3. Paid Ads (Strategy + Coordination) • Understand how Google Ads / Meta Ads work • Help coordinate campaigns, landing pages, and tracking • You don’t need to be a hardcore media buyer — but you must understand funnels and conversion logic 4. Digital Presence & Brand Support • Help manage digital footprint for: • Clinic brand • Physician personal brand • Reply to comments/messages on social platforms (as directed) • Assist with outreach, visibility, and online engagement • Think like a digital operator, not just a task doer Tools You Must Be Comfortable With • GoHighLevel (required) • Webflow (required) • Basic SEO tools (Ahrefs, SEMrush, GSC, or similar) • Google Analytics / tracking concepts • Social media platforms (Instagram, TikTok, YouTube – operational level) Communication & Work Style • Direct communication with me • Fast response time • Comfortable with ongoing collaboration • Clear, proactive communicator • Able to take ownership and suggest improvements Commitment & Budget • Ongoing, long-term role • Part-time to start, with potential to expand • Hourly or monthly retainer (please propose what you recommend) To Apply (Important) Please include: 1. Your individual freelancing experience (not agency work) 2. Your experience with GoHighLevel + Webflow 3. Examples of automation, funnels, or SEO projects 4. Why this type of long-term role interests you Applications that look templated or agency-driven will not be considered.