Project Summary: The goal is to move B&M Marine from a static business to an interactive service hub. We will build a system that captures high-value leads from Knysna to Plett, automates the “first contact” via AI, and provides a professional “Service Log” for repeat boat owners. The Technology Stack • Core Platform: WordPress (Self-hosted) – Selected for its “no-lock-in” flexibility and the ability to scale as your workshop grows. • Design Engine: Kadence or Astra Framework – Ultra-lightweight and mobile-optimized for marina-side browsing. • Inquiry Logic: Tidio or Crisp Chat – An AI-ready chatbot that pings your phone the moment a client asks about a repair. • Client Management: WP Customer Area – A secure plugin to create private “Owner Portals” for maintenance reports. • Communication: Google Workspace (Business Starter) – Professional email hosting. Milestones and Deliverables Milestone 1: Infrastructure & Brand (Days 1–5) • Deliverable: Active Professional Email and Brand Style Guide. • Action: Secure your hosting, set up inbox, and finalize your marine color palette (Navy/Silver/White). Milestone 2: The Interactive Build (Days 6–18) • Deliverable: 6-Page Mobile-Responsive Website. • Action: Build the Home, Workshop, Mechanical, Electrical, Aesthetic, and Contact pages. Program the chatbot with your specific business logic. Milestone 3: The Portal & Lead Capture (Days 19–25) • Deliverable: Secure Inquiry System & Client Access Area. • Action: Launch the “Owner Portal” where you can upload boat-specific PDFs. Test the file-upload feature so clients can send you photos of their engine/hull damage. Milestone 4: Handover & Launch (Days 26–30) • Deliverable: Full Site Ownership & Video Training. • Action: Final “snag list” check. I provide a 15-minute video showing you how to respond to chats and update the client portals from your phone. Cost Breakdown (Total: $800) • Professional Identity ($100): Google Workspace setup (1 year) and brand design (logo cleanup & typography). • Development & Interactive Logic ($450): Core WordPress build, chatbot programming, and portal architecture. • Premium Tools ($150): Licensing for your professional theme and “Client Area” features. • Launch & Handover Support ($100): Quality testing, mobile integration, and the owner training guide. Requirements from the Client Side To finish this project in 30 days within the $800 limit, B&M Marine must provide: - High-Res Photos: At least 3 photos per service category (Mechanical, Electrical, etc.). - Service List: A bulleted list of your specific maintenance checks (e.g., “Impeller replacement,” “Anode inspection”). - Inquiry Questions: The 3 questions you want the chatbot to ask (e.g., “What is your boat’s length?”, “What marina are you at?”). - Legal Details: Your PTY LTD registration number and Knysna workshop address for the legal footers. - Access: Login credentials for the domain/SSL provider you have already purchased. Next Step Recommendation Since the client is covering the domain and SSL separately, I recommend you choose a hosting provider that is specifically “WordPress Optimized.”