Why This Role You are a Shopify power user and technical web specialist who thrives in the backend. You don’t just upload products—you build high-performing product pages with optimized structure, logic, and performance. You understand conversion, UX, theme architecture, and how to customize Shopify at the code level. How You’ll Make an Impact You will own Shopify product setup, theme customization, and technical optimization to ensure: - Accurate product configuration - Conversion-optimized layouts - Clean structured data - High performance and speed - Seamless integrations - Your work directly impacts revenue. What You’ll Do Shopify Ownership (Primary Focus) - Own end-to-end Shopify product setup: - Product creation and configuration - Variant structuring - Metafields and custom logic - Bundles, accessories, upgrade paths - Warranty and add-on setup Customize and enhance Shopify themes using: - HTML - CSS - Liquid - Build custom page templates and sections - Troubleshoot layout, app conflicts, and performance issues Optimize product pages for: - UX - Conversion - SEO - Speed - Manage structured data and schema updates - Support third-party app integrations and front-end modifications NPI Web Execution Fully configure and QA Shopify builds for every product launch Ensure accuracy of: - Pricing - Variants - Bundles - Cross-sells - Metadata Execute full pre-launch QA checklist Performance & Optimization - Identify at least one conversion or UX improvement per month - Improve workflows and automation - Support CRO initiatives and A/B testing implementation - Reduce web-related inefficiencies year-over-year What You Bring (Critical Requirements) - 2–5 years experience in Shopify-based environments - Expert-level Shopify backend configuration - Expert-level HTML and Liquid proficiency - Strong knowledge of Shopify theme architecture - Experience troubleshooting Shopify performance and app conflicts - Strong attention to detail and QA mindset - Ability to work independently and own deadlines Bonus Experience - Advanced custom Shopify section builds - CRO testing tools - Consumer electronics products - Structured data & schema optimization - Bazaarvoice, Syndigo, 1WorldSync