We’re a U.S.-based Managed IT & Cybersecurity provider serving small businesses (10–200 employees, sweet spot 10–80) across 18 markets. We already have someone handling basic SEO tasks (on-page edits, GMB posts, audits). We now need a senior-level SEO strategist to turn organic search into measurable pipeline and revenue. This is not a “blog writer” or “meta tag optimizer” role. This is a growth and authority role. What We Actually Need You will own strategy and execution across: 1. Revenue-Driven Keyword & Page Strategy Build BOFU/MOFU/TOFU intent maps tied to services (Managed IT, Cybersecurity, Cloud, etc.) Map keywords → pages → CTAs → conversion paths Identify high-intent local + service combinations Perform competitor gap analysis by market 2. Location & Service Expansion Architect city + service pages across 18 markets Improve internal linking between locations and services Develop expansion roadmap (what to build next, and why) Optimize for map pack and local dominance 3. Topical Authority & Content Clusters Design pillar + cluster structures (IT roadmap, downtime cost, ransomware prep, compliance, etc.) Define content briefs with clear search intent Implement structured schema (FAQ, Service, LocalBusiness, HowTo) Build entity strength and brand relevance 4. Conversion Optimization (CRO) Improve CTAs, landing page structure, and forms Analyze user behavior (heatmaps, session flow) Recommend conversion-focused landing pages Align content with decision-stage buyers 5. Backlink & Authority Strategy Design a sustainable backlink plan Identify PR opportunities and data-led campaigns Suggest guest posting and authority partnerships Strengthen local citations strategically 6. AI / LLM Search Optimization Structure content for AI search visibility Improve entity clarity Strengthen brand signals across web properties Optimize structured data for AI indexing 7. Measurement & Reporting Tie rankings to leads and pipeline Create keyword → page → lead tracking model Provide market-level reporting Show business impact, not vanity metrics What This Is NOT Not a “publish 4 blogs per month” gig Not someone who only runs SEMrush audits Not basic on-page SEO We already have that covered. Required Experience Proven success in local + B2B SEO Experience with multi-location service businesses Strong understanding of search intent mapping Experience improving lead generation from SEO Understanding of structured data & entity SEO Ability to think commercially (revenue-first mindset) Bonus if you’ve worked with: MSPs, IT services, cybersecurity, or other technical B2B services. To Apply Please answer: Share one example where you increased qualified leads (not just traffic). How would you structure SEO for a multi-location IT services company? What would you prioritize in the first 90 days? Share a reporting sample showing SEO tied to business outcomes. We’re looking for a long-term partner who understands that SEO should drive pipeline, not just rankings