--- # SEO SERVICES AGREEMENT --- ## 1. Scope of Services The Service Provider agrees to perform Search Engine Optimization (SEO) services as outlined below. --- # PHASE ONE – Initial Site Audit & Optimization ### A. Strategy & Analytics * Full technical and content audit using industry tools (e.g., SEMrush, Screaming Frog) * Keyword research and competitor analysis * Focus keyphrase selection * Creation of landing pages (if needed) * Setup of: * Google Search Console * Bing Search Console * Google Analytics 4 * Website submission to Google & Bing Search Console * Site speed and Core Web Vitals assessment * Mobile responsiveness and UX performance check --- ### B. On-Site Optimization #### 1. Metadata & Structure Review * Title tag optimization with focus keywords * Meta description writing with focus keyphrases * URL slug and permalink optimization * Canonical error check and fixing * Image ALT tag optimization with seed keywords * XML sitemap and robots.txt setup #### 2. Content Optimization * Optimization of H1, H2, H3 tags and hierarchy * Focus keyphrase placement in subheadings * Keyword density optimization * External linking optimization #### 3. Performance Optimization * Image compression * Code minimization (JS/CSS/HTML where applicable) * Internal linking check * Broken link repair and 404 cleanup * SSL certificate status review * Schema markup suggestions --- ### C. Post-Implementation Audit * Side-by-side report comparing before and after performance * Summary of wins, remaining opportunities, and next steps --- # PHASE TWO – Google Business Profile (GBP) Optimization * NAP (Name, Address, Phone) consistency verification * Optimization of primary and subcategories * Completion of service and product listings * Keyword-rich business description * Regular GBP updates (including high-quality photos) * Q&A section optimization --- # Ongoing Strategy During Project Period (2 Months) ### Content Strategy (On & Off-Site) * Weekly Google Business Profile updates * Up to 20 blog posts per month (if content creation is included) * Comment and forum backlinks (20) * Image backlinks (10) * Web 2.0 backlinks (20) * Profile backlinks (10) * 2 guest posts from niche-related websites * Social bookmarking backlinks (20) * USA local citation building (20) * Directory submissions (20) --- Technical Strategy * Schema markup optimization * LLM/AI search visibility optimization (e.g., ChatGPT, Gemini search discoverability) * Fixing crawling and indexing errors * Website speed optimization --- Reporting & Communication * Weekly meetings (virtual) for: * Progress updates * Strategy review * Weekly goals * Performance insights * Ongoing performance monitoring * Monthly reporting ## 2. Timeline The project will commence on: ___________________ The project will conclude no later than: ___________________ Total duration: 2 Months (8 Weeks) 3. Compensation Total Project Fee: **$800 USD** Payment Terms: * Payment is due **upon completion of the project**. * Completion is defined as delivery of final optimization implementation and post-implementation audit report. --- 4. Intellectual Property All optimizations, reports, and deliverables become the property of the Client upon full payment. --- 5. Confidentiality Both parties agree to keep confidential any proprietary or sensitive business information shared during the term of this Agreement. --- 6. Termination Either party may terminate this Agreement with written notice. If terminated prior to completion, compensation will be prorated based on work completed. --- 7. Entire Agreement This Agreement constitutes the entire agreement between the Parties and supersedes all prior discussions or representations. ---