1. Platform & Architecture Hosting & Website Hosting: Hostinger (fast LiteSpeed servers + SSL) CRM / Funnels / Calendars / Chatbot: GoHighLevel (GHL) Email & SMS automation: Inside GHL 2. Website Structure (SEO-Optimized) Core Pages Home (conversion focused) Services (Home Care, Personal Support, Staffing, etc.) About Us Careers (optional) Book a Consultation/contact us Privacy Policy / Terms (compliance) Landing Pages (GHL Funnels Embedded) Free Care Assessment Book a Consultation Caregiver Staffing Request Referral Page All landing pages are built in GHL and embedded into hostinger for SEO + speed. 3. SEO Setup (From Day 1) On-Page SEO Keyword research (local + service-based) SEO titles & meta descriptions H1–H3 structure Schema markup (Local Business, Services) Image compression + ALT tags Fast load times (Core Web Vitals) Local SEO Google Business Profile optimization Location-based landing pages Embedded Google Maps Review schema (future-ready) Consultation Funnel Book Online Automated confirmation SMS/email Staffing Inquiry Funnel Employer intake Automated follow-ups Automation Instant SMS + email confirmation 6. Chatbot & Live Chat Website Chatbot (GHL) Embedded on all pages Pre-qualification questions: Care needed? Location? Urgency? Auto-booking via chatbot After-hours lead capture 8. Social Media & Lead Sync Connected Platforms Facebook Instagram Google WhatsApp (optional) Features Leads from ads flow directly into GHL Unified inbox (DMs, SMS, email) Automated responses Retargeting-ready audiences 9. Security, Compliance & Performance SSL (Hostinger) CAPTCHA + spam protection Privacy & consent checkboxes Backup & uptime monitoring Speed optimization (LiteSpeed cache)