Klaviyo Email & SMS Marketing Execution
UpworkGBNot specifiedintermediateScore: 15
Audience Segmentation & TargetingCopywritingEmail DesignEmail MarketingEmail TestingEmail Marketing StrategyEmail AutomationKlaviyoEmail CopywritingCampaign ManagementEmail Marketing Platform SupportSMSEmail Campaign SetupCustomer RetentionLead NurturingEmail Deliverability
Spacegoods already have a full Klaviyo set up. We've been working with agencies the last 3 years so have quite a bit built and our metrics are mostly OK/good. But we know we can do much better. There is very little AB testing happening and our flows have not been optimised.
We are looking for a Klaviyo operator who can:
1) Optimise our flows based on specific KPI's we need to hit (abandoned lead, customer welcome, win back). Including both email & SMs channels.
2) Help elevate the content of existing flows
3) Write our campaign emails
4) Execute flow and campaign emails weekly (write copy, brief design, build in Klaviyo, set up, target and send)
Scope of work
- Email copy writing (You will be given a monthly campaign calendar and a set of objectives for flows)
- Writing briefs for our designer (full time email designer supplied)
- Taking email designs from Figma and building them in Klaviyo
- Advising on segmentation
- Deciding on AB tests
- Setting up campaigns and flows and getting them live
- Weekly reporting on progress
Support you'll receive:
- Collaboration, strategy, background and guidance from CRM & Retention Manager
- Full time email designer
- Full access to Klaviyo
- Notion to manage tasks and workflow
Time needed:
- We would like 20hrs per week for at least 4 weeks
- Most likely, we will need more time in the first 2-3 months (20hrs per wee), and less time after that (reducing to 10hrs per week).
- We are looking for a long term relationship but want flexibility to see if we are a good fit working together
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