Overview I run a small independent used car dealership. I need a specialist to build a complete end-to-end lead handling system using GoHighLevel and set up Meta + Google lead campaigns and retargeting. This is NOT a generic “CRM setup” or agency funnel. This is an operational system that: responds instantly → escalates leads to call/test drive/credit app → enforces no-show rules → scores intent → prepares retargeting audiences. If you only do templates, drip newsletters, or “pretty funnels,” do not apply. Goals (What success looks like) Every lead must end up in one of these outcomes: Call scheduled / completed Test drive scheduled / completed Credit application sent → customer confirms DONE → call scheduled Silent lead tagged and added to retargeting audiences Systems & Lead Sources (must all feed into GHL) Leads will come from: Gmail ADF email lead capture (and other ADF sources like CarGurus , CarForSale) Website forms (if direct integration isn’t possible, use webhook/API/form forwarding) Facebook Lead Forms Google leads (landing page/form submissions from Google traffic) Required outcome for ALL sources: Create/Update Contact → Create Opportunity → Apply correct source tags → Enter pipeline → Trigger automation. Communication Requirements (SMS + Email simultaneously) On lead entry: If phone exists → send SMS If email exists → send Email If both exist → send both at the same time Channel roles (important) SMS = conversational logic engine (intent detection, finance flow, scheduling, reminders, no-show enforcement) Email = conversion engine (brief, direct: confirm availability + push them to call/text) Email should NOT become a long back-and-forth. Its job is to push them into CALL or SMS. Core Workflow Logic (GoHighLevel) Step 1 — Intake & Opportunity Setup Create/Update contact Create opportunity Pipeline + stages configured Apply source tag (CarGurus/ADF, FB, Google, Website) Step 2 — Instant First Message (SMS + Email) First message must be brief and urgent without sounding like a bot. Must include: “small independent/solo dealership” positioning confirm inquiry received confirm vehicle currently available once only inventory is hand-picked (we don’t sell cars we wouldn’t drive) priced to sell (cars don’t sit long) hours: open until 8 PM + Sundays offer: finance application link OR schedule test drive strong CTA: call/text (I will provide exact templates.) Step 3 — Intent Detection (Inbound Replies) Detect and route for: availability price financing test drive / appointment directions “DONE / applied / submitted” (finance completion confirmation) Step 4 — Financing Flow If financing requested: AI answers basics: lenders (not in-house), typical credit 510+, down payment varies send credit app link When customer replies “DONE / applied / submitted”: ask for best call time today create calendar event notify owner start call reminders Step 5 — Calendar Booking + Urgency Reminders One main GHL calendar that: prevents double booking respects blocked time Required reminders: 15 minutes before call: “Owner will call you in 15 minutes — please be ready.” (Optional 30-min reminder.) Missed call logic: 1st missed call → reschedule prompt 2nd missed call → call-only to proceed, stop chasing Step 6 — Test Drive Logic schedule into calendar reminders at 24h + 1h No-show enforcement: 1st no-show → allow reschedule once 2nd no-show → call-only to proceed, stop automation Step 7 — Manual Override (Critical) I must be able to: drag opportunity stages add tags manually …and automations react automatically (start/stop reminders, trigger missed/no-show messages, move to silent lead). Step 8 — Silent Lead + Retargeting Prep If lead goes silent: apply Silent_Lead + model tags move to Silent Lead stage add to Meta & Google retarget audiences (audience setup, not full management) Opportunity Scoring (Intent Score) Add an “Intent Score” custom field that automatically increases based on actions: Examples: reply +1 finance asked +3 credit app sent +4 DONE/apply confirmation +5 call scheduled +6 test drive scheduled +7 Score ranges: Cold / Warm / Hot / Closing Workflows and notifications should prioritize high-score leads. Paid Ads Setup (Meta + Google) I want paid traffic working (small budgets to start, e.g., ~$20–$30/day per channel). You will: set up Meta lead campaign(s) + forms set up Google lead campaign(s) (form/landing) ensure tracking (pixel/tag) is correctly installed for remarketing create retarget audiences: Silent Leads No Shows Website visitors I will fund the ad accounts. I need clean setup and structure, not “agency scaling.”