We are seeking an expert to audit and refine our marketing automation for a high-value B2B data center sales cycle. The Requirements (Hard Musts) Pardot (Account Engagement) Mastery: Deep experience in system audits, hygiene, and advanced automation strategy. Salesforce Native Expertise: You must understand the Pardot-Salesforce connector, object syncing, and lead routing inside and out. Key Tasks Audit: Evaluate current configuration and technical health. Lead Scoring/Grading: Overhaul models to ensure "hot" leads match our ideal firmographic profiles. Routing: Streamline the handoff from Marketing to Sales within the CRM. Automation: Build/optimize email nurturing cadences for long-cycle prospects.