Outbound Campaign Architect - Smartlead + Apollo + Automation
UpworkUSNot specifiedexpertScore: 60
Lead GenerationEmail MarketingA/B Testingdata enrichmentAutomation
Overview:
We're an IT staffing firm building outbound campaigns to reach mid-market companies hiring technical talent. We have the strategy, the tools, and warmed-up infrastructure. We need someone to build, automate, and optimize the system.
What we have:
Smartlead (inboxes warmed up, ready to send)
Apollo (for contact finding)
A detailed campaign playbook with email sequences
A target list of 17,000 companies
Budget for additional tools if needed (Clay, etc.)
What we need you to do:
Build the first campaign - Take our playbook and list, segment it, find contacts in Apollo, load into Smartlead, and launch
Identify new signals - Beyond this list, find other signals that indicate companies need specified staffing (job postings, funding rounds, tech stack changes, LinkedIn hiring activity, etc.)
Automate where possible - Use Clay, Zapier, Make, or custom scripts to automate list building, enrichment, and campaign loading
Optimize continuously - A/B test subject lines, adjust sequences based on reply rates, identify what's working
Report weekly - Clear metrics on what's sending, what's converting, what to change
This is NOT:
A one-time campaign setup
Just writing emails (we have sequences)
Buying lists and blasting
This IS:
Building a repeatable outbound system
Finding creative signals for targeting
Connecting tools to create automation
Ongoing optimization and management
Required experience:
Hands-on Smartlead experience
Apollo prospecting experience
Built automated workflows (Clay, Zapier, Make, or Python scripts)
Managed B2B outbound campaigns with measurable results
Can show examples of signal-based targeting
Bonus:
Experience with AI tools for personalization
Technical background (understands what "Data Engineer" and "DevOps" mean)
Worked with staffing/recruiting clients before
To apply:
Share 1-2 examples of campaigns you've built that used creative targeting signals (not just job title + industry)
Briefly describe how you'd automate the flow from Apollo → Smartlead
What's your approach to A/B testing subject lines?
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