Senior SEO & GEO Specialist for Leading DeFi Protocol (Long-term Partnership) We are looking for a world-class Senior SEO Expert to spearhead our organic growth strategy. Our client is a decentralized lending and borrowing platform operating at the cutting edge of the crypto industry. As the search landscape shifts from traditional SERPs to AI-driven discovery, we need a specialist who understands both "Classic" SEO and the emerging world of Generative Engine Optimization (GEO). This is not a one-off task. We are looking for a long-term strategic partner who can grow with us. This initial project will serve as a "test phase" to establish a deep, multi-year collaboration and more projects. We need someone who can design, lead, and continuously refine a complete SEO strategy—technical, on‑page, off‑page, and authority building. You should be familiar with the unique SEO challenges in the crypto ecosystem. THE ROLE: -Traditional SEO: Conduct deep technical audits, keyword research (focusing on high-intent DeFi/Lending terms), and competitor analysis. -LLM/AI Optimization (GEO): Implement strategies to ensure our end client is cited and recommended by AI models (ChatGPT, Perplexity, Gemini, Claude, Grok). -On-Page & Content Strategy: Guide our content team to produce E-E-A-T compliant documentation and articles that rank for both humans and algorithms. -Authority Building: Develop a high-quality backlink and citation strategy within the Web3 ecosystem. -Optional: Creating/helping to create organic post on Reddit, Quora, etc. WHAT WE ARE LOOKING FOR: Proven Crypto Experience: You must understand DeFi concepts (liquidity pools, collateralization, yield) and how the crypto audience searches. GEO Mastery: You have a clear framework for how to influence LLM outputs and "AI Search" visibility. Analytical Mindset: You don't just report traffic; you report on conversions, intent, and protocol visibility. Kind & Assertive Communication: We value professionals who are easy to work with but confident enough to push back on strategy when necessary. How to Apply: Please provide a brief overview of your experience with crypto projects and specifically your approach to LLM/AI optimization. IMPORTANT: To be considered, you must provide a monthly price range or a project-based budget estimate for your services. We respect your expertise and want to ensure our budget expectations are aligned from the start. Applications that do not include a price range will unfortunately be discarded.