The full project brief covers **2 automations + 3 branded templates**, but for this engagement we are intending to progress **the 3 EDM templates only:** 1. **Welcome Template** — First impression when joining the ecosystem (premium research publication tone) 2. **Weekly Newsletter Template** — Ongoing thought leadership distribution (analytical, modern, confident) 3. **Headliner / Hot Topic Template** — Rapid-response news or major report announcement (urgent, authoritative)