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UI Designer for AI SaaS Platform - Full Redesign from Scratch

UpworkDENot specifiedintermediate
Adobe PhotoshopFigmaWireframingUser Interface DesignUser Experience DesignUX & UI
We're building an AI-powered GTM SaaS that replaces 6+ SaaS tools — lead intelligence, SEO, social automation, AI video, sales training, and a Slack assistant — all in one platform. Backend is production-ready. We're redesigning the entire frontend and brand identity from scratch. SCOPE Brand Identity: - Color system with semantic tokens (light + dark mode — dark is primary) - Typography (font pairing, type scale) - Iconography direction - Visual language: premium, confident, calm. No generic AI startup aesthetic. UI Design: - Design system with reusable components (cards, tables, forms, modals, nav, charts) - Hero screen: "Command Center" — a morning briefing from your AI team showing status, activity, and actionable items - Product screens: lead pipelines, SEO reports, video generation flows, voice call interfaces, chat views, analytics dashboards - Desktop-first, tablet-friendly, mobile shouldn't break Component Library: - Must map cleanly to shadcn/ui (Radix UI + Tailwind CSS) - Token-based color system (CSS variables, not hardcoded hex) QUALITY BAR References: Linear, Vercel, Notion. The UI should feel premium, intentional, quietly confident. LOOKING FOR - Strong portfolio with SaaS dashboard design — data-dense screens done well - Experience with design systems and token-based theming - Comfortable with complex, multi-module products - Knows the difference between a Dribbble shot and a screen people actually use daily - Can work from detailed specs to production-ready Figma files - Bonus: familiarity with shadcn/ui or Tailwind component libraries DELIVERABLES 1. Brand identity (colors, typography, iconography) 2. Design system in Figma (token-based, light + dark) 3. High-fidelity screens for all products (prioritized in sprints) 4. Component library mapping to shadcn/ui primitives 5. Interaction specs (loading, empty, error, success states) TO APPLY Share your portfolio — specifically SaaS/dashboard work and proposal. We will consider low cost options.
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