🔥 Brand Growth Manager (Shopify Apparel | Choose Your Attitude) 🚨 This Is Not a Typical Shopify Role You’re not applying to manage products. You’re applying to help grow a brand that actually means something. Choose Your Attitude is more than apparel. It’s a movement around mindset, resilience, and showing up when life gets hard. We’re looking for someone who can take ideas, messaging, and vision… and turn them into products, campaigns, and consistent growth. ⸻ 👋 About the Brand Choose Your Attitude is a premium encouragement brand built around the idea: Choose Your Attitude. Create Your Life. We combine: • Apparel (Shopify-based) • Content + storytelling • Community + movement This isn’t just selling clothing. This is building something people connect with. ⸻ 🌐 The Bigger Picture (Important Context) Choose Your Attitude is part of a larger ecosystem that includes: • CreateYourLife.Today (community, coaching, courses) • TheNickStrand.com (speaking and personal brand) Your role is 100% focused on Choose Your Attitude. You will be working alongside a broader team across these brands, so understanding how content, community, and brand all connect is important. ⸻ 🎯 The Role We’re hiring a Brand Growth Manager dedicated specifically to Choose Your Attitude. You will work directly with the founder to: • Turn ideas into campaigns • Launch products • Drive engagement and sales • Build momentum within the brand This is a hands-on execution role with ownership. ⸻ ⚙️ What You’ll Be Doing 🛍️ Shopify & Product Management • Create and manage product listings in Shopify • Build and optimize product pages (copy, structure, flow) • Coordinate product ordering and inventory • Help bring product ideas to life (concept → live) ⸻ 📅 Campaigns & Sales Calendar • Plan and manage product drops and campaigns • Build and maintain a sales/content calendar • Align launches with content, email, and ads ⸻ 📧 Email Marketing • Build and send email campaigns (Klaviyo or similar) • Write or coordinate email copy • Set up flows tied to product drops and promotions ⸻ 📱 Social Media & Content Support • Coordinate with content team (designers/editors) • Help plan and schedule posts (VistaSocial or similar) • Engage with audience (comments, DMs, interaction) • Maintain brand voice and consistency ⸻ 📣 Paid Ads (IMPORTANT) • Help plan and manage paid campaigns across: • Meta (Facebook / Instagram) • Google (Search / Display / YouTube) • LinkedIn (as applicable) • Coordinate creatives with content/design team • Monitor performance and suggest optimizations ⸻ 🌐 Community & Brand Movement • Support community engagement tied to the brand • Help create momentum around launches and messaging • Turn customers into supporters of the movement ⸻ 🧠 Systems, Whiteboards & Organization (KEY) • Build and manage workflows using ClickUp • Use whiteboard tools (Miro, ClickUp Whiteboards, etc.) to map out: • Campaigns • Product launches • Systems and processes • Turn ideas into clear, structured execution plans • Keep tasks, timelines, and team communication organized and visible • Bring clarity, simplicity, and structure to everything we’re building ⸻ 🤖 AI & Systems • Use AI tools (ChatGPT, automation tools) to improve workflows • Help streamline operations and clean up systems • Continuously improve efficiency ⸻ 🧠 Who This Is For You understand how brands grow. You can take an idea like: “We’re launching a new hoodie around resilience” …and turn it into: • A product page • A campaign • Emails • Social rollout • Paid ads • Execution plan inside ClickUp You are both creative and highly organized. ⸻ 🧩 Required Experience You have experience (or strong understanding) in at least 2–3 of these areas: • Shopify / e-commerce (preferably apparel) • Email marketing (Klaviyo or similar) • Paid ads (Meta, Google, YouTube, LinkedIn) • Social media management • Campaign planning and execution • Project management systems (ClickUp, Asana, etc.) If this is all new to you, this is not the role. ⸻ 🛠️ Tools You Should Know • Shopify • ClickUp (required) • Slack • Google Drive / Docs / Sheets • Email platforms (Klaviyo or similar) • Social tools (VistaSocial or similar) • Ad platforms (Meta Ads Manager, Google Ads, etc.) • Whiteboard tools (Miro or similar) • AI tools (ChatGPT, automation tools) ⸻ 🚀 Bonus (Strong Plus) • Apparel brand experience • Product launch experience • Basic design understanding (Canva, Adobe) • Experience working with founders or fast-moving teams ⸻ ⚡ Personality Fit • Self-starter (you don’t wait to be told everything) • Organized and detail-oriented • Strong communicator • Team player • Takes ownership and follows through ⸻ 🌍 Location Preferred: Philippines Open to: US / Canada ⸻ 💼 Compensation • Hourly or salary (based on experience) • Full-time (long-term role) • Growth opportunity as the brand scales ⸻ ⚡ How to Apply (IMPORTANT) To apply, include: 1. A short video (1–2 minutes) introducing yourself 2. Your experience with Shopify, campaigns, and ads 3. Example of a product or campaign you’ve worked on 4. A quick example of how you would organize a product launch using ClickUp or a whiteboard 5. The word “ATTITUDE” at the top of your application ⸻ 🔥 Final Note We’re not looking for someone to just manage tasks. We’re looking for someone who can bring clarity, structure, and execution to a brand that’s growing fast. If that excites you, apply.