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Senior Technical SEO + WordPress Performance Architect (System Builder, Not Task Taker)
UpworkUSNot specifiedexpert
On-Page SEOTechnical SEOSEO AuditSEO PerformanceSEO Setup & ConfigurationSEO Strategy
We are not looking for a typical SEO freelancer.
We are building a scalable SEO system across multiple WordPress sites—and we need someone who can think like an architect, not just execute tasks.
If your approach to SEO is:
Running audits
Fixing meta tags
Installing plugins
This is NOT the role for you.
If your approach is:
Identifying what actually moves rankings
Eliminating wasted effort
Building repeatable systems
Automating wherever possible
Keep reading.
What We’re Building
We are creating a repeatable SEO + performance framework that can be deployed across:
Multiple WordPress sites
High-volume content environments
Ongoing publishing systems
This includes:
Technical SEO infrastructure
Indexing and crawl optimization
Core Web Vitals + performance engineering
Internal linking systems
Automation and templating
Your Role
You will not just “do SEO.”
You will:
Identify what matters vs what’s noise
Improve crawl efficiency and index quality
Optimize Core Web Vitals beyond just plugins
Help define:
What belongs in the theme
What belongs in plugins
What should be automated
Contribute to building a scalable SEO system
Current Stack
WordPress
WP Rocket / Imagify
Yoast (subject to change)
Cloudflare/CDN
Google Search Console / GA4
Screaming Frog / SEMrush
Git + staging environments
What We Care About (Read Carefully)
We are not hiring based on:
Years of experience
Certifications
Agency size
We ARE hiring based on:
Your ability to prioritize high-impact work
Your ability to think in systems and automation
Your ability to challenge bad ideas
Your ability to translate SEO into scalable infrastructure
🚨 REQUIRED: COMPLETE THESE TASKS
If you do not complete these, your application will not be reviewed.
✅ Task #1: Prioritization Test
From the scope below, identify:
The TOP 5 highest-impact actions (rankings + speed)
The BOTTOM 5 lowest-value / unnecessary tasks
Explain why.
✅ Task #2: System Design
We want to build a “perfect SEO WordPress template.”
Explain:
What should live in the theme
What should be handled by plugins
What should be handled via external automation
Goal: Make SEO scalable across 100+ sites
✅ Task #3: Execution Walkthrough
Pick ONE:
Fix Core Web Vitals
Clean up index bloat
Improve internal linking
Provide:
Step-by-step process
Tools used
What most people get wrong
✅ Task #4: Automation Thinking
You are scaling SEO across 100 sites.
Tell us:
What you would automate immediately
What you would standardize
What you would never do manually again
✅ Task #5: Challenge the Plan
Review the scope below and tell us:
What is unnecessary
What is over-engineered
What you would do differently
Scope Reference (Condensed)
(Include your original scope here—trimmed slightly for readability if needed)
What a Great Candidate Looks Like
You might be a fit if:
You’ve said “this is overkill” while reading parts of the scope
You’ve built or thought about scaling SEO systems
You understand crawl budget, indexation, and internal linking deeply
You care more about results than activity
What Happens Next
We will review completed tasks
Top candidates may be given a paid test project
Long-term opportunity across multiple sites for the right person
⚠️ Final Note
We are not looking for:
Checkbox SEO
Generic audits
Reports without execution
We are looking for:
👉 A builder
👉 A thinker
👉 Someone who can help us create a machine
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