We’re building LIGHT (lighthealth.co), a next-generation body scanner that shows what’s happening inside your body. We’re looking for a PR specialist to help us secure media coverage, reach out to journalists, and position LIGHT as a new category in health tech. This is a long-term role. Responsibilities: Build media lists (health, tech, lifestyle) Pitch journalists with tailored angles Manage outreach and follow-ups Help refine story and positioning We’ve attached our press release/angle: https://docs.google.com/document/d/1l72Z4XAUmf70rulMCDUZnqYH-p1JRm9CfHWUKf1qg4w/edit?usp=sharing REQIRED: Please answer: What would you improve/change in the story/angle? How would you approach getting this into the media like Forbes and Business Insider? What software, AI or automation do you use to make the PR work more efficient?