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Mailchimp Email Automation: Build Abandoned Cart Sequences + Fix Existing Flow

UpworkAUNot specifiedintermediate
MailchimpEmail MarketingMarketing AutomationEmail Campaign SetupEmail Design
We're a small Australian e-commerce brand (Shopify) looking for an experienced Mailchimp specialist to build out three abandoned checkout email sequences and fix an issue with an existing automation. Scope of Work 1. Build three abandoned cart email sequences in Mailchimp All copy, subject lines, preview text, and sequencing logic is written and ready — we need someone to design and implement the flows in Mailchimp Customer Journeys. The three sequences are: Antiperspirant product) — 4 emails over 7 days Device (medical device, outright purchase) — 4 emails over 10 days Hire Program (device trial/rental) — 4 emails over 8 days Each sequence includes branching logic (if/else based on Email 1 open status), time delays, exit conditions on purchase, and a re-engagement path for non-openers. Full documentation including flow diagrams, branching conditions, exit rules, and suppression logic will be provided. What's needed for each sequence: - Set up the Customer Journey with the correct Shopify abandoned checkout trigger - Segment by product at the journey start - Build the if/else branch after Email 1 (opened vs. not opened) - Merge paths back together before Email 3 - Implement all time delays per the spec - Design emails to match the look and feel of our existing - Mailchimp email templates - Add purchase-based exit conditions - Set up A/B testing on Email 1 subject lines - Exclude contacts already in another active journey or unsubscribed 2. Fix an existing flow (Hire Post-Purchase sequence) We have an existing post-purchase automation for our Hire Program that currently fires all emails in the sequence the moment a single tag is added. The intended behaviour is that each email should only send when a specific tag is added at the relevant stage — not all at once. This needs to be diagnosed and corrected. Requirements - Strong experience with Mailchimp Customer Journeys and automation logic - Experience with Shopify–Mailchimp integration (abandoned checkout triggers, product segmentation) - Comfortable working from detailed written specs (all copy and logic is provided) - Able to match email design to existing branded templates - Understanding of tag-based triggers and conditional logic in Mailchimp To Apply Please include in your proposal: - Your experience building multi-step Mailchimp automations with branching logic - Whether you've worked with Shopify–Mailchimp integrations before - A brief note on what you think might be causing the tag-trigger issue described above (this helps us gauge your Mailchimp knowledge) - Your estimated timeline and rate (fixed price preferred) Budget: Open to proposals. This is a defined, documented scope — we're looking for someone who can execute cleanly and efficiently.
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