We are looking for a skilled Email Marketing Specialist to help us review, optimize, and improve our existing email marketing flows for a women’s activewear brand. This role is ideal for someone who is analytical, detail-oriented, and experienced in improving performance of existing email systems, rather than building everything from scratch. What you’ll be responsible for: - Reviewing our current email flows (welcome, abandoned cart, post-purchase, etc.); - Identifying opportunities for improvement and optimization; - Suggesting and implementing updates to copy, structure, and design; - Aligning flows with our brand voice and customer journey; - Implementing and managing continuous A/B (split) testing to improve performance; - Recommending new ideas or enhancements where needed; - Monitoring performance and proposing data-driven improvements. How we work: We value collaboration and clear communication. You’ll work closely with our team, with regular check-ins and feedback loops to review and approve ideas and updates. Requirements: - Strong understanding of eCommerce email flows and lifecycle marketing; - Experience in optimizing and improving existing email performance; - Ability to combine analytical thinking with copy/design sense; - Attention to detail and proactive communication. Important note: We are looking to collaborate with an independent professional who can work closely with our team. At this time, we are not considering agencies. If this sounds like a good fit, please include the following in your application: - Examples of your previous work, especially flows you’ve optimized; - A brief description of your experience with email marketing, including results you’ve achieved (e.g. improvements in open rates, conversions, revenue from flows).