Title GA4 + GTM Expert Needed for Funnel Tracking & Attribution Setup (SaaS) Job Description We’re looking for an experienced GA4 + Google Tag Manager expert to help us set up accurate tracking, funnels, and reporting for our SaaS product (ProcureDesk). Right now, we have basic tracking in place, but we need someone who can clean it up, structure it properly, and give us clear visibility into what’s working and what’s not. Scope of Work 1. Audit & Fix Existing Setup Review our current GA4 + GTM setup Identify gaps, inconsistencies, and tracking issues Clean up and standardize implementation 2. Event Tracking Implementation Set up and validate key events such as: Demo bookings Sign-ups Logins CTA clicks Scroll tracking We also need proper separation between: Logged-in users (customers) New visitors (prospects) 3. Funnel Tracking Build a clear funnel: Traffic → Intent → Demo → Signup Identify drop-offs and tracking gaps Ensure data reflects real user journeys 4. Traffic Segmentation Segment traffic into: Branded High-intent Competitor Informational Also help us enforce UTM tracking standards 5. Dashboards Create simple, actionable dashboards (GA4 or Looker Studio): Funnel performance Conversion tracking Traffic quality 6. Advanced (Bonus if you can do this) Track LLM/AI-driven traffic (ChatGPT, etc.) Set up audiences for retargeting (Google Ads) Deliverables By the end of the project, we expect: Clean and reliable GA4 + GTM setup Fully working funnel tracking 2–4 dashboards with actionable insights Documentation of what was implemented Who We’re Looking For Strong hands-on experience with GA4 + GTM Experience working with SaaS funnels Knows how to go beyond setup → provide insights Detail-oriented and can validate their own tracking To Apply (IMPORTANT) Please answer the following: Share 1–2 examples of GA4/GTM setups you’ve done How do you typically validate that tracking is working correctly? Have you worked on SaaS funnels (demo → signup)? Briefly explain (Bonus) Have you tracked traffic from AI tools like ChatGPT?