Reddit Specialist — TGTHR (Premium Men's T-Shirts) We're looking for an experienced Reddit specialist to help grow and manage Reddit presence for TGTHR (tgthr.shop), a premium heavyweight t-shirt brand engineered for real men with real bodies. This is not about spamming links or low-effort promotion. We're looking for someone who understands Reddit culture deeply and knows how to build real karma, trust, and engagement over time — particularly in communities where men talk about fit, clothing frustrations, and finding basics that actually work for larger builds. What you'll do Manage and grow Reddit accounts organically (karma, age, posting history) Identify and engage in relevant subreddits including but not limited to: r/malefashionadvice — the biggest menswear community, constant "best tee" and sizing threads r/BigAndTall — our core customer lives here; fit frustrations are daily conversation r/tall — overlapping audience, frequent complaints about shirt length and shoulder fit r/BuyItForLife — heavyweight/quality basics discussions, perfect for fabric education r/frugalmalefashion — deal-hunting crowd but receptive to cost-per-wear arguments and bundle value r/streetwear — heavyweight tee culture, blank tee appreciation r/mensfashion — general style advice, before/after fit content performs well r/ecommerce, r/entrepreneur, r/startups — founder story angle, DTC brand building r/SaaS, r/marketing, r/SEO — secondary for cross-pollination if managing multiple brand efforts Engage authentically in discussions (comments first, posts later) Create and publish value-driven posts (fit comparisons, fabric education, sizing insights, soft mentions) Advise on when and how to mention TGTHR without triggering bans Monitor subreddit rules and moderator behavior Track what content performs and iterate Flag high-intent conversations we should jump into — especially threads about heavyweight tees, t-shirt recommendations for bigger guys, sizing frustrations, "best blank tee" discussions, and the common complaints our product directly solves (baconing, canvas-tent fit, rolling the dice on sizing) What we're looking for Proven experience actively using Reddit (not theoretical) Deep understanding of Reddit etiquette, karma systems, shadow bans, and moderation rules Experience growing accounts from low karma to trusted contributor Strong writing skills (clear, natural, non-salesy — the kind of voice that sounds like a real guy who found a shirt he likes, not a marketer) Comfortable engaging as a real human (founder or enthusiast voice) Bonus: experience in fashion, menswear, DTC brands, or communities focused on men's style for larger body types What this is NOT No link spamming No automation tools No mass posting No black-hat tactics We care about long-term account health and credibility. Reddit is where our core customer already lives — threads about shirts that bacon after one wash, tees that fit like a canvas tent, and guys rolling the dice every time they order online. We need someone who can become a trusted voice in those conversations. Initial scope 5 to 10 meaningful comments per day across selected subreddits 1 to 2 high-quality posts per week once accounts are warmed up Ongoing subreddit research and opportunity spotting Tools Reddit Experience with tools like red-engage or similar monitoring platforms Google Chat or async check-ins Budget Open to hourly or monthly retainer Looking for someone long-term if it's a good fit Potentially managing additional brand accounts and opportunity to build out an entire Reddit/community department.