56
ManyChat Flow Builder
UpworkUSNot specifiedintermediate
ManyChat
If you've built complex ManyChat automations — not just "comment LINK to get the freebie" but real multi-step flows with external requests, custom fields, conditional logic, and API integrations — this is your job.
What You'll Do
Per new client:
- Build the full ManyChat flow from our architect's flow map and our copywriter's copy
- Configure all triggers — keyword triggers, comment triggers, DM ad triggers, story reply triggers
- Set up custom fields for lead tracking — buyer stage, objection history, qualification status, conversation state
- Wire up External Requests to our AI API — send lead messages out, receive AI responses back, route them correctly
- Configure the async webhook pattern — our API processes messages and pushes responses back through ManyChat's Send API
- Set up conditional logic and branching — route leads based on classification, custom field values, and conversation state
- Build escalation paths — when the AI flags a lead for human handoff, it routes to the right place
- Configure compliance triggers — required disclaimers get inserted at the right points
- Test every single path end to end before launch — every branch, every edge case, every fallback
- Document what you built — if someone else needs to maintain it, they can follow your docs
Ongoing:
- Implement architecture updates when our review cycle identifies changes needed
- Swap in new copy when our copywriter delivers refreshed scripts
- Build A/B test variants — duplicate flows with variations, set up split testing
- Troubleshoot issues — if a flow breaks or a webhook stops firing, you fix it fast
- Maintain and update custom fields and tags as the system evolves
- Stay current on ManyChat platform updates — new features, deprecations, API changes
What We Need
Must have:
- Deep ManyChat Pro experience — you've built real flows, not followed YouTube tutorials. You know the platform's quirks and limitations.
- External Request / webhook experience — you've connected ManyChat to external APIs and handled JSON responses
- Custom fields and conditional logic — you can build branching flows that route based on multiple conditions
- Instagram and Facebook DM automation — you know the platform-specific rules and limitations (24-hour window, messaging policies, etc.)
- Attention to detail — one wrong connection in a flow means leads get the wrong message or hit a dead end. That can't happen.
- Fast turnaround — when we hand you a flow map and copy, we need the build done in 2-3 business days, not two weeks
Nice to have:
- GHL (GoHighLevel) experience — Phase 2 of our system adds SMS and email flows through GHL
- Basic API/JSON understanding — you don't need to be a developer, but you should be able to read a JSON response and map fields correctly
- Experience with ManyChat's AI Step and ChatGPT integration — you've used their native AI features
- Zapier or Make experience for supplementary automations
- Experience in regulated industries — understanding that some messages need disclaimers and some responses need guardrails
What You're Not Doing
- Designing the conversation strategy or flow architecture (our conversation architect does that)
- Writing copy (our copywriter does that)
- Configuring the AI engine or writing prompts (our GM and engineer handle that)
- Managing client relationships
- Analyzing conversation data or making strategic decisions about what to change
You build what we design. You build it perfectly. You build it fast.
How This Role Works
- Contract / per-client basis to start
- Remote
- Starts with 1-3 client builds while we establish the workflow together
- Each new client build is roughly 2-3 days of focused work
- Ongoing maintenance is lighter — a few hours per client per month for updates and fixes
- As we scale to 10+ clients, this likely becomes a full-time role
What a Typical Week Looks Like
When onboarding a new client:
- Day 1: Receive flow map + copy. Set up the ManyChat account, create custom fields, configure triggers.
- Day 2: Build the full flow. Wire up External Requests to our API. Implement all branching logic.
- Day 3: Test every path. Fix edge cases. Document. Hand off for final review.
Steady state (existing clients):
- Implement flow updates from architecture reviews (1-2 hours per client per review cycle)
- Swap in new copy when delivered
- Monitor for and fix any flow issues flagged by the team
- Build A/B test variants as needed
Unlock AI intelligence, score breakdowns, and real-time alerts
Upgrade to Pro — $29.99/moClient
Spent: $20,310.46Rating: 4.6Verified