We are looking for a detail-oriented and proactive Follow Up Boss (FUB) Specialist to help implement, organize, and optimize our CRM system for a growing real estate team. This role is ideal for someone who understands real estate workflows and knows how to turn a CRM into a powerful, automated follow-up and conversion system. Responsibilities: • Set up and fully optimize Follow Up Boss CRM • Organize and clean existing database (tags, stages, notes, etc.) • Build and implement smart lists, action plans, and pipelines • Create and automate follow-up systems (drip campaigns, texting, email sequences) • Integrate FUB with lead sources (Zillow, Facebook, website, etc.) • Ensure proper lead routing, tracking, and accountability • Collaborate with team to improve follow-up processes and conversion rates • Provide ongoing recommendations for CRM efficiency and improvements Qualifications: • Proven experience working with Follow Up Boss (required) • Strong understanding of real estate sales cycles and lead management • Experience with CRM automation, tagging systems, and workflows • Highly organized and detail-oriented • Ability to think strategically and improve systems (not just maintain them)