Core responsibilities: - Build and manage email marketing strategy tied to CRM - Create on-brand email templates + copy - Develop automated workflows (nurture, re-engagement, sales follow-up) - Segment database based on lifecycle stages - Analyze performance + continuously optimize Must-haves: - HubSpot certifications (non-negotiable) - Experience with B2B / services businesses - Proven results (metrics proven, must show) - Strong copy + design sense