We’re a growing non-medical home care provider looking for a results-driven Meta Ads (Facebook/Instagram) and/or Google PPC expert to generate high-quality private-pay client leads. This is a performance-focused role. We’re not looking for beginners, we want someone who understands how to drive real inquiries from families actively searching for care, not just traffic. Primary Goal: Generate qualified inbound leads (calls + form submissions) from individuals actively seeking home care services in a defined U.S. market. Scope of Work: Build, launch, and optimize Meta (Facebook/Instagram) campaigns OR manage Google Ads (Search + optional Performance Max) Identify and target high-intent audiences and keywords Set up and/or refine conversion tracking (Pixel, GA4, call tracking) Recommend or improve landing pages for higher conversion Ongoing optimization to improve: Cost per lead (CPL) Lead quality (very important) Conversion rate Ideal Candidate: Proven experience with: Home care agencies Healthcare or senior services Local service lead generation (high-trust industries) Can provide case studies, screenshots, or data-backed results Understands the difference between lead volume vs. qualified leads Experience targeting specific geographic regions (state/city level) Strong communicator with clear reporting Bonus Points If You: Have experience with high-value services ($3K–$10K+ client value) Understand the decision-making process of families seeking care Can craft messaging that builds trust quickly Have worked with CRMs or automation tools (GoHighLevel, Zapier, etc.) Budget: Open based on experience and results Initial ad spend: $30–$100/day (scaling with performance) Looking for someone who can prove ROI and scale efficiently To Apply, Please Include: 1. Examples of similar campaigns (home care, healthcare, or local services) 2. Results (CPL, conversion rates, ROAS, etc.) 3. Which platform you specialize in (Meta, Google, or both) 4. Your strategy for generating high-quality leads (not junk) 5. What your first 30 days would look like Opportunity: We’re building a long-term acquisition system and not running a short test. Strong performance will lead to ongoing work, increased ad budgets, and a long-term partnership.