B2B Outreach Specialist (LinkedIn + Cold Email) – Strategy & Setup (STR Industry) Description:  We are looking for an experienced outbound specialist to help us design and implement a high-quality outreach strategy targeting property managers in the short-term rental industry. We already have a curated lead list (~600 companies). The goal at this stage is not scale, but to build the best possible outreach strategy and infrastructure to maximize response rates. You will help us design the messaging, set up the campaigns, and optimize the workflow so that we can eventually run the outreach internally if needed. Freelancers only — big agencies will not be considered. We want a hands-on approach with a specialist. --- Scope of work Outreach strategy Define 2–3 messaging angles for our ICP  Design LinkedIn outreach sequences  Design cold email sequences  Recommend personalization approaches  Campaign infrastructure Setup LinkedIn outreach automation (Dripify / Expandi or similar)  Setup cold email campaigns in Lemlist  Configure email deliverability best practices  Connect outreach workflows to our CRM (Pipedrive) Testing & optimization Run A/B tests on messaging  Optimize reply and positive response rates  Provide recommendations to improve performance --- Deliverables LinkedIn outreach sequence (connection + follow-ups)  3–4 cold email sequence templates  Outreach messaging framework  Campaign setup (LinkedIn + Lemlist)  Weekly reporting framework  Simple SOP so we can operate campaigns internally --- Project timeline Phase 1 – Setup (3–4 weeks)  • messaging creation  • infrastructure setup  • campaign launch Phase 2 – Optimization (4–6 weeks)  • messaging testing  • response rate optimization Total expected engagement: 2–3 months --- Important All outreach infrastructure must be built within our accounts (LinkedIn, Lemlist, CRM).  We want to retain full ownership of the system and campaigns. --- Ideal profile Experience running B2B outbound campaigns  Strong understanding of LinkedIn outreach and cold email  Familiar with tools such as Lemlist, Instantly, Dripify, Expandi  Able to improve messaging through testing and iteration --- To apply Please include the following in your proposal: Examples of outreach campaigns you have personally built  Typical reply rates you achieve on LinkedIn and cold email  Tools you normally use for outreach campaigns  In 2–3 sentences, how would you approach outreach to property managers in the short-term rental industry? To confirm you have read the full description, please start your proposal with the word “Outbound.”