49
WordPress Developer Needed – Online Aviation Training Website (Conversion-Focused)
UpworkAUNot specifiedexpert
High Fidelity DesignSales FunnelStyle GuideUser Interface DesignUsability TestingWordPressWeb DesignCSSLanding PageGraphic Design
WordPress Developer Needed – Conversion-Focused Website with Quiz, Booking & Email System
We are building a premium WordPress website for a niche online training academy in the aviation sector.
This is not a basic website build.
The objective is to create a clean, high-credibility platform that:
positions the business as a professional training provider
captures leads
converts visitors into booked sessions and paid programs
This is a lead generation + conversion system, not just a website.
What We’re Looking For
An experienced WordPress developer who can deliver:
A fast, modern, mobile-responsive website
Clean, structured layout with strong typography
Professional, premium design (not flashy)
Strong understanding of conversion and user flow
Experience with education or service-based websites is preferred.
Core Requirements:
WordPress setup on provided hosting
Use of a lightweight free theme (Astra, Kadence, or similar)
Mobile responsive and SEO-friendly
Pages Required
Homepage (conversion-focused)
Courses / Services
About (credibility)
Booking page
Contact
Key Features
1. Self-Assessment Quiz (Critical Component)
25 questions
scoring logic
results page (basic/intermediate/advanced)
lead capture (name, email, country)
data stored and integrated with email system
2. Booking & Delivery
Calendly integration
Zoom integration
3. Payments
Stripe or PayPal integration
Data & Email Marketing System (IMPORTANT)
The website must function as a lead generation system.
Requirements:
Capture user data from:
quiz
contact forms
booking forms
Integrate with email platform (Mailchimp, Brevo, or similar)
Enable:
automated email sequences
lead tagging / segmentation
Store leads in:
WordPress backend
email platform
Basic Email Flow Setup
Quiz result → follow-up emails
Booking reminder emails
Post-session follow-up emails
Tracking & Analytics
Google Analytics setup
Basic conversion tracking (quiz, bookings)
Optional: Meta Pixel setup
Design Direction
Clean, minimal
Subtle aviation theme
Professional and premium
Built around trust and clarity
Branding, structure, and content will be provided.
Project Milestones (Fixed Price Required):
Please quote as a fixed price with milestone breakdown aligned to the following:
Milestone 1 – Website Setup & Framework (20%)
WordPress installation
Theme setup
Global styles (fonts, colours, layout)
Basic site structure
Milestone 2 – Core Pages Build (30%)
Homepage
Courses page
About page
Contact page
(All pages styled and mobile responsive)
Milestone 3 – Quiz Development (25%)
25-question self-assessment quiz
scoring system
results output
lead capture integration
Milestone 4 – Integrations & Email System (15%)
Calendly setup
Payment integration (Stripe or PayPal)
Email system integration
Basic automation setup
Milestone 5 – Testing & Final Delivery (10%)
Mobile optimisation
Performance checks
Bug fixes
Final handover
Timeline: 2–3 weeks expected
Ideal Developer - We are looking for someone who:
Has strong WordPress experience
Has built course or service-based websites
Understands conversion and lead generation
Can implement simple, efficient solutions
Communicates clearly and follows structured briefs
To Apply, Please Include
Examples of similar websites you’ve built
Your recommended theme and plugins
Estimated timeframe
Estimated price
Any suggestions to improve the project
Additionally, so I can see that you have genuinly taken interest in this build and partnering with us as your client, please include "How would you design the self-assessment quiz and follow-up email flow to maximise conversion into paid bookings?"
Unlock AI intelligence, score breakdowns, and real-time alerts
Upgrade to Pro — $29.99/moClient
Spent: $30,407.03Rating: 5.0Verified